I’m a creative. Here’s my journey.
I’m a multidisciplinary creative leader based in upstate New York with over 20 years experience working for global brands, and over 10 years in agency, publishing and production roles. I’ve built teams in the US and Europe, and been fortunate to work with many exceptionally talented people both agency and client side!
After spending my early career in publishing, top agencies, then leading an agency myself in Southern California, I’ve spent the last 19 years living in Upstate New York. During this time, I’ve added product design, UI/UX and environmental spaces to my core skill sets in advanced digital design, digital marketing, photography and video and brand creative.
I’m currently Creative Director at SVML, where I work with clients ranging from tech startups to global giants, cosmetics to Wall Street, and on projects ranging from quick brand ideation to full digital transformation and custom interior solutions..
Previously I built internal brands and created a myiad of solutions for the global powerhouse Sodexo including developing streaming solutions, rebranding, designing the intranet over cycles, numerous employee facing products, interface design of two olympics service offerings, department development, leading and creating global teams in UI/UX and usability, designed the frontend of numerous customer, client and employee applications and as well as developed the marketing tools for these products, launched digital signage withing the company.
Prior to Sodexo, I made documentaries, both above and below water even in the sky, shot and edited TV segments, helped launch innovative new cars, launch start ups from naming to the thank you cards, produced corporate videos, all creative and production of large conferences, art directed pioneering large-scale murals, produced publications for clients as well as launched my own publications and developed a game changing edit bay. All while continuing to create logos, brochures, presentations, ads and other collateral.
I have worked with clients such as Acura, Asics, Bank of America, Capitol Records, Carl’s Jr., CBS Records, Celestial Seasonings, Comet International, Courreges Sportswear, The Cousteau Society, Epic Records, Honda America, Jet Propulsion Laboratories, Kids Escaping Drugs, Mark Kostabi, Paul Kostabi, Lockheed, Longboard Magazine, MX Rider, Mexico Department of Tourism, Nike, Oakley, Ocean Pacific Sportswear, PGA, Sea Ray Boats, Sodexo, Suzuki, UP Sports, Yamaha International and others.