I’m a creative. This is my journey.

I’m a multidisciplinary creative leader with 20+ years of experience working for global brands, advertising agencies, publishing firms, and in-house roles. I’ve launched departments from inception to thriving entities for multiple organizations. I’ve worked globally, built teams in the US and Europe, and have been fortunate to work with many exceptionally talented people in-house, agency and client-side.

After spending my early career in publishing, top agencies, then leading an agency in California, I relocated to upstate New York. Later in my career, I added product design, digital marketing, UI/UX and environmental spaces to my core skill set while expanding digital design, photography and video and brand creative. I feel it’s important to stay current and work within contemporary technology and design.

I’m currently Creative Director at SVML, where I work with clients ranging from tech startups to global giants and Wall Street businesses, and on projects ranging from quick brand ideation to full digital transformation and custom interior solutions.

I’ve managed digital marketing campaigns for a number of clients and have generated CTRs as high as 11.0.

I have worked with clients such as Acura, Asics, Bank of America, Carl’s Jr., CBS Records, Celestial Seasonings, Courrèges Sportswear, The Cousteau Society, Epic Records, Honda America, Jet Propulsion Laboratories, Kids Escaping Drugs, Mark Kostabi, Paul Kostabi, Lockheed, Longboard Magazine, MX Rider, Mexico Department of Tourism, Nike, Oakley, Ocean Pacific Sportswear, PGA, Sea Ray Boats, Sodexo, Suzuki, UP Sports, Yamaha International, and others.

Accomplishments:

  • built numerous internal brands
  • developed a custom streaming solutions
  • led rebranding efforts in IT and Finance
  • led design of corporate intranet over four cycles
  • numerous employee facing products/websites
  • interface design of two Olympics service offerings
  • developed department creation of video studio
  • led and created global teams in UI/UX and usability
  • designed the frontend of numerous applications
  • led internal marketing to promote internally developed applications
  • initiated digital signage, video production, and mobile app design
  • made documentaries, both above and below water
  • produced, shot, and edited TV segments
  • helped launch innovative new cars
  • launched start-ups from naming to the thank you cards
  • produced corporate videos
  • managed all creative and production of large conferences
  • art directed pioneering large-scale murals
  • produced publications for clients
  • launched my own publications
  • developed a game-changing edit bay

A bit about me.

  • I was a pioneer in Canopy Relative Work, at the time an experimental segment of skydiving. My team and I set five world records creating formations while under canopy.
  • I founded Baja Life magazine highlighting Baja California, Mexico’s natural beauty and culture. I worked closely with the US and Mexican governments to enhance cultural exchange.
  • I co-founded Passage Productions with David Brown, Cousteau’s chief spokesman and production diver at the time. We created a documentary film company that specialized in underwater and wildlife films which brought me to Australia and the Indo-Pacific.
  • I developed a method to do multicamera production over Webex saving the company millions of dollars in production costs. This tool facilitated top-down messaging for a multinational company.
  • I’m a lifelong musician beginning in symphonies in my youth; inspired by my father, a professional violinist. I’ve been playing guitar, writing and recording my own music for some time.
  • I recharge when taking long motorcycle trips.
  • My best buddy is my rescued Goldendoodle, Rusty.

I strive for excellence in all I do and see boundaries as barriers to be broken.

Robin Cox
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