I’m a creative. This is my journey.

I’m a multidisciplinary creative leader based in upstate New York with over 20 years experience working for global brands, and over 10 years in agency, publishing and in-house roles. I’ve worked globally, built teams in the US and Europe, and been fortunate to work with many exceptionally talented people inhouse, agency and client-side.

After spending my early career in publishing, top agencies, then leading an agency myself in Southern California, I’ve spent the last 20 years living in upstate New York. During this time, I’ve added product design, digital marketing, UI/UX and environmental spaces to my core skill set while expanding digital design, photography and video and brand creative.

I’m currently Creative Director at SVML, where I work with clients ranging from tech startups to global giants and Wall Street businesses, and on projects ranging from quick brand ideation to full digital transformation and custom interior solutions.

Previously for Sodexo, I:

  • built numerous internal brands
  • developed a custom streaming solutions
  • led global rebranding efforts in IT and Finance
  • designed the intranet improving each version over four cycles
  • numerous employee facing products/websites
  • interface design of two Olympics service offerings
  • developed department creation of video studio
  • led and created global teams in UI/UX and usability
  • designed the frontend of numerous customer, client and employee applications
  • developed the marketing tools to ensure the adaptation or these products
  • launched digital signage, video production, and app design within the company

Prior to Sodexo, I:

  • made documentaries, both above and below water
  • produced, shot, and edited TV segments
  • helped launch innovative new cars
  • launched start-ups from naming to the thank you cards
  • produced corporate videos
  • managed all creative and production of large conferences
  • art directed pioneering large-scale murals
  • produced publications for clients
  • launched my own publications
  • developed a game-changing edit bay

All while continuing to meet with clients, create logos, brochures, presentations, and other collateral.

I’ve managed digital marketing campaigns for a number of clients and have generated CTRs as high as 11.0.

I have worked with clients such as Acura, Asics, Bank of America, Carl’s Jr., CBS Records, Celestial Seasonings, Courrèges Sportswear, The Cousteau Society, Epic Records, Honda America, Jet Propulsion Laboratories, Kids Escaping Drugs, Mark Kostabi, Paul Kostabi, Lockheed, Longboard Magazine, MX Rider, Mexico Department of Tourism, Nike, Oakley, Ocean Pacific Sportswear, PGA, Sea Ray Boats, Sodexo, Suzuki, UP Sports, Yamaha International, and others.

Have an interesting or challenging project, contract or job?
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