Baja Life Magazine
Baja Life magazine was an exciting project driven by passion. The goal of the magazine was to promote the beauty of the region, the rich indigenous culture, the arts, the natural wildlife that graces this unique peninsula, and tourism.
We worked closely with the Baja California Norte and Sur departments of tourism, and other government entities, to gain access to areas we normally wouldn’t have access to, such as the international observatory in the Sierra San Pedro Martir. We cultivated rich relationships and experiences throughout the region. As a result, we launched a division servicing Baja-based businesses with their advertising needs, Baja Communications Group.
I founded Baja Life magazine from a love of Baja California’s natural wonders and fear of the rate in which it was being developed. It was a quarterly publication with global distribution channels comprised of subscriptions, newsstand and the exclusive seat-back publication of Aero California airlines. The “whale issue” won Printers Ink bronze medal for publications. I served as Editor-In-Chief and Creative Director.
The table of contents always highlighted regional locations shot after sundown to serve as a background. Images from stories were placed on the spread to give the reader a taste of what was to come.
My editor’s page traditionally addressed the beauty of the region, as well as environmental and political issues.
A small group of us arrived at Gordo Banks, 10 miles off the coast of San Jose del Cabo, to dive with large numbers of hammerhead sharks. As we were suiting up to dive on the seamount, a large tail, much like an aircraft rudder, cut the water next to our boat. There was an algae bloom occuring and whale sharks had come here to feed. During our time at the banks, we were privileged to dive with five of these gentle giants.
On July 11, 1991, at 12:21 p.m. a 160 mile wide shadow engulfed Cabo San Lucas. A significant solar eclipse had drawn thousands to the tip of the Baja California peninsula to experience this surreal phenomena.