Digital Marketing Social Elements

My function in digital marketing is multi-fold, but most important is getting the best results for my clients. This means targeting the right people in the right places at the right times. Several tools help me achieve the results I get. Design is also important. After all, you must speak the same visual, written, and auditory languages as your target audience.

Ski Yard Social Posts

powder skier
Woman skiing fast - skiyard.com
Ski racer - skiyard.com

Skiyard.com is an online seller of fine ski equipment. These are some visuals used in their social presence. While I posted on multiple channels, I am displaying Instagram for cohesion.

Woman skiing powder - skiyard.com
skier skiing at sunset - skiyard.com
skier launching on jump - skiyard.com

Riverside Federal Credit Union

Black man balance transfer - RFCC
Child and car, save money - RFCC
Asian women, vehicle loan - RFCC

This campaign was to promote membership growth before a merger and renaming. The campaign grew new membership by 6%.

Man looking up, Visa balance transfer - RFCC
Frog, Daylight Savings - RFCC
Man. car loan - RFCC

EM Pretty Cosmetics

frosted swatch - EMPretty
Model for cosmetics line.

EM Pretty was a startup cosmetics line with a focus on quality ingredients and a unique formulation with anti-aging properties. To create a cohesive brand, I updated their existing website and created social media campaigns that were regionally focused. Campaign content was regularly posted on Pinterest as well. By engaging key influencers, we had good exposure on YouTube resulting in sales.

Facebook CAmpaign cover - EM Pretty
facebook cover - EM Pretty
Facebook Cover Campaign - EM Pretty

Knives of the North

Viking SEAX - Knives of the North
Marttiini Lapp Knife - Knives of the North
Marttiini Suomo-Finland Knife - Knives of the North

Knives of the North is an online retailer of handmade Scandinavian knives. The business was a start-up and through using Google ads, Amazon, and social media, the business grew rapidly in its first year and continues to do so.

New Years Thank You post to their customers - Knives of the North
Knife blade promo - Knives of the North
Wood Jewel pommel - Knives of the North
Merry-Christmas post - Knives of the North
Throwing-Axes promo - Knives of the North
Valentines Day promo
MoraKniv - Knives of the North
Black friday sale - Knives of the North
Marttiini-Grouse-Knives of the North

Got Trash

Room Full Of Junk - Got Trash
Wind damage - Got Trash
Truck on snowy road - Got Trash

gotTRASH’s goal was to be number one in Google rankings in a crowded market with minimal spend. By the 7th week, I had gotTRASH? consistently ranking at number 1 in both organic search results and paid ads with a consistent CTR of 11%.