My function in digital marketing is multi-fold, but most important is getting the best results for my clients. This means targeting the right people in the right places at the right times. Several tools help me achieve the results I get. Design is also important. After all, you must speak the same visual, written, and auditory languages as your target audience.
Ski Yard Social Posts
Skiyard.com is an online seller of fine ski equipment. These are some visuals I used in their social presence. Looking back at my time with the account, I achieved 600% better response and 300% increased sales of items promoted in these posts. While I posted on multiple channels, I am displaying Instagram for cohesion.
Riverside Federal Credit Union
This campaign was to promote membership growth before a merger and renaming. The campaign grew new membership by 6%.
Knives of the North
Knives of the North is an online retailer of handmade Scandinavian knives. The business was a start-up and through using Google ads, Amazon, and social media, the business grew from nothing in its first year and continues to do so. We named the company that sells Scandinavian knives and built all associated media, logo, website, and social posts.
EM Pretty Cosmetics
EM Pretty was a startup cosmetics line with a focus on quality ingredients and a unique formulation with anti-aging properties. To create a cohesive brand, I updated their existing website and created social media campaigns that were regionally focused. Campaign content was regularly posted on Pinterest as well. By engaging key influencers, we had good exposure on YouTube resulting in sales.
gotTRASH?
gotTRASH’s goal was to be number one in Google rankings in a crowded market with minimal spend. By the 7th week, I had gotTRASH? consistently ranking at number 1 in both organic search results and paid ads with a consistent CTR of 11%.